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#195925

Marketing Manager III | 113186-1 | SF (Hybrid)

San Francisco | Hybrid
Date:

Overview

Placement Type:

Temporary

Salary (USD):

$40-$48

Start Date:

06.17.2024

We are in search of a Marketing Manager for a client. The GTM Team is the single-threaded owner of customer-facing product launches and the go-to-market center of excellence at a leading music streaming service. They work with Product, from PRFAQ through consumer launch, to build and execute marketing campaigns that ship new features and products. As the driver of the go-to-market process, they prioritize collaboration by instilling mechanisms across Brand, Industry, Product, and global marketing partners that drive alignment between teams, increase our velocity, and ultimately improve our customer-facing output.

Key Responsibilities:
– Use insights to refine and strengthen our product positioning in the market.
– Analyze audience behaviors and preferences to inform marketing strategies.
– Develop audience-centric marketing strategies to reach and resonate with target customers.
– Lead naming efforts for new products, ensuring brand consistency and market relevance.
– Partner with the Copy team to develop UX copy strategy and conduct message testing to optimize user experience.
– Develop compelling product positioning and Reasons to Believe (RTBs) that resonate with the target audience.
– Craft clear and impactful messaging that communicates the unique value proposition of our products.
– Ensure alignment between product GTM plans and overall company channel strategy.

Creative Development
– Create comprehensive creative briefs to guide the development of marketing assets.
– Ensure alignment with brand guidelines and overall marketing strategy.

GTM Execution
– Develop and maintain detailed GTM documents outlining strategies, timelines, and key deliverables.
– Share GTM documents with cross-functional teams for alignment and input.
– Collaborate with product, creative, PR, O&O, and other teams to ensure a seamless GTM process.
– Provide clear and concise briefings to channel partners, ensuring alignment with the overall GTM strategy.

Asset Production + Management
– Coordinate the creation and deployment of marketing assets across various channels.
– Manage asset libraries and ensure assets are up-to-date and accessible.
– Oversee the localization of marketing materials for different markets, ensuring cultural relevance.
– Implement a rigorous quality assurance process for all marketing assets. Ensure accuracy and consistency in messaging and branding.

Post-Launch Reporting
– Analyze post-launch performance data and generate insightful reports.
– Provide recommendations for continuous improvement based on campaign outcomes.

Qualifications:
– 5-7 years’ experience in project managing with a marketing focus.
– Decision making, attention to detail, and decisiveness.
– Experience in writing marketing campaign plans (GTM).
– Strong oral and written communication skills.
– Ability to communicate effectively with stakeholders.
– Strong analytical skills.

The target hiring compensation range for this role is the equivalent of $40-48 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.