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#194960

Member Enrollment & Engagement Marketing Manager

Remote - EST Hours
Date:

Overview

Placement Type:

Temporary

Salary (USD):

$60 Per Hour

Start Date:

04.16.2024

We are seeking a Member Enrollment and Engagement Marketing Associate to support the execution of multi-channel marketing campaigns that will accelerate member enrollment, utilizing a combination of content, virtual webinars, on-demand resources, email, digital, direct mail, and other channels, with a focus on relationship building and data-driven optimization.

Who you are:

● Skilled digital and B2B2C marketer, using email marketing, webinars, paid media, with understanding of privacy issues

● Ability to prioritize and focus your efforts on the highest-impact opportunities and as directed by your manager

● Passionate for health equity and digital healthcare

● Successful track record working cross-functionally with internal and external stakeholders, across time zones, to drive member acquisition and success.

What you will do:

● Under the direction of the Director of Member Enrollment & Engagement, provide tactical execution of thoughtful marketing strategies that attract, motivate, and engage eligible members:

○ Campaign management. Launch, manage, and optimize user acquisition & enrollment campaigns across multiple channels and target audiences including email marketing, paid social, Appsflyer

○ Project management. Respond to Asana tickets that ask for co-branding and other customizations in a timely manner.

○ Creative development. Brainstorm ideas and tactics to push member enrollment/engagement at a higher level. Own brief writing and hand offs of final approvals.

○ Asset management. Maintain the enrollment library and ensure that content is constantly being refreshed.

○ Client enablement. Own the client newsletter (monthly) to nurture client enablement efforts.

○ Assist User Growth. Own paid media channels and assist with creative development, reporting, strategy roadmaps & organic growth tactics

○ Diligence in conducting meaningful and thorough review of work (e.g., content review).

○ Track and report performance metrics to optimize campaigns and ensure goals are met (enrollment and cost per install)

○ Provide collaboration across teams, especially Product, Client Success, Content & Design

○ Manage the member marketing style guidelines and ensure that content aligns, especially with the DEI&B aspects

○ Manage vendors and contractors to complete work in the responsibilities section, including webinars and all paid media

What we require:

● Minimum 2 years of B2B and B2B2C healthcare marketing experience, preferably in digital healthcare

● Expert using digital marketing technologies including SalesForce Marketing Cloud (SFMC) for sophisticated email journeys, SalesForce.com (SFDC)

● Confident project management and prioritization skills with mastery of the details; you’re able to manage multiple projects at any given time and enjoy putting processes in place to work more efficiently with growth and scale.

The target hiring compensation range for this role is $60 Per Hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

Client Description

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.