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#194895

Marketing Manager (Strategy and Planning)

REMOTE
Date:

Overview

Placement Type:

Temporary

Salary (USD):

$50-54 per hour DOE

Start Date:

04.01.2024

Aquent’s premium retail heath client is reinventing their store fronts to be the front door to healthcare. For millions of Americans, that journey begins with one of their 9,700 retail stores, and they want to help each of our customers take the right first or next step in his or her healthcare journey. To help them achieve this goal they are looking for innovative marketing leaders who think big and push boundaries to drive short term and long term results. As the Manager, Marketing Strategy and Planning, you are in a unique position to work closely across a variety of cross functional teams, including other Marketing teams, Merchandising, Digital, Finance, and various centers of excellence to drive fully integrated sales and marketing solutions. This role requires a unique blend of deep analytical skills and a strategic mindset to bring together various qualitative and quantitative data sources to understand the consumer shifts and drive that into focus areas for Marketing prioritization.

This Manager will be nimble, autonomous, and entrepreneurial. This talent should be very comfortable with data analysis, have strong financial acumen, and be able to work independently and proactively. They should be able to regularly build high quality executive level presentations outlining consumer Marketing activity, the resulting impacts to financial forecast, and variance drivers. The team serves as central coordinators for annual campaign planning and prioritization, as well as budget and forecast development across the Front Store Marketing teams. The Manager should feel comfortable working in Excel to analyze data and KPIs and be able to present findings in a clear manner to various stakeholders. This role will require close partnering with the insights and analytics teams to assess consumer brand health metrics and performance based Marketing analytics on an ongoing basis and will be the champion for continually progressive thinking and optimization. This role is best suited for someone with finance/accounting experience, who has worked with commercial business partners and is comfortable supporting multiple teams and projects at one time.

A core area of responsibility for the team will be to draft executive level presentations of marketing plans, business cases, and growth strategies – supporting various peer teams to develop and present a cohesive strategy.

 

Responsibilities:

• Regularly build out Executive level presentations on Front Store Marketing activities, pulling in information from various stakeholders and synthesizing

• Manage cross-portfolio central marketing budget development, actuals tracking, and variance explanations

• Support marketing leaders build financial forecasts that meet critical business and customer goals

• Report out on various marketing, BU, competitive, retail, healthcare, patient, and consumer trends

• Act as the primary point of contact with various reporting and analytics teams

• Attend marketing, retail and industry trade events to stay abreast of emerging business trends and opportunities

• In support of the Director and Sr. Manager, draft the annual Marketing plan and budget guidance and gain alignment across a number of peer stakeholders in Front Store businesses and the Retail Leadership team while providing quarterly updates to the plan

• Execute medium and long-term strategy projects across various functional areas, looking across multiple Marketing focus areas to identify channel effectiveness opportunities, spend allocation, customer analysis, patient and therapy trends in healthcare, etc. to get to a cohesive learning agenda across Retail

• Evolve the capabilities in analyzing trends in real time and/or mechanisms in order to push insights to leadership in a timely fashion

• Support the strategic planning process by developing competitive forecasts and analyses

• Partner with the Insights/Research team to enrich the strategic value of analytics and insights

• Identify, create, and distribute monthly updates on Marketing activity, performance, and go forward plans – in partnership with the various Marketing leaders

• Acts as an internal consultant to the other Marketing leaders in the department, helping mentor teams to conduct analysis and develop strategic plans and business cases

 

Required Qualifications:

• 2+ years of finance, accounting, strategy, and/or marketing experience with a strong foundation of business, retailer, and consumer understanding.

• Experience working in a highly matrixed organization

• Expert in PowerPoint and Excel

• Ability to develop compelling strategic narratives and present findings to senior leadership

• Strategic thinker, with a demonstrable understanding of marketing & sales mechanics

• Strong project management, communication, and strategic thinking skills

• Strong technical acumen and experience

• Proven track record of the ability to work collaboratively with internal and external business partners in delivering ROI positive results.

• Intellectual curiosity, rigorous analytical experience, and a strong familiarity with the digital environment

• Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.

• Ability to act as an independent self-starter and anticipate requests to properly execute projects and initiatives.

• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.

• Consistently demonstrates professionalism, reliability, accountability, and flexibility in working with others

• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.

• Proficient in use of key financial metrics/ratios to evaluate business cases and build accurate forecasts

• Proven ability to inspire, collaborate with, and influence business partners

• Proven ability to analyze data and develop actionable insights

 

Preferred Qualifications:

– Experience in Retail/CPG/Healthcare preferred

– Education Bachelor’s degree in Business, Finance, Marketing, or related field preferred

– MBA preferred

 

The target hiring compensation range for this role is $50 to $54. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

 

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description

This Client:

  • Is considered by Fast Company to be amongst the most innovative companies
  • Is listed by Forbes as one of the world’s most admired companies
  • Makes it their mission to guide people toward better health
  • This includes altering the products they offer at retail to more health-conscious offerings!

Our client has recently made a move toward a major merger, which means this is a great time to get involved! Two big industry brands coming together.

Working here gets you into a fast-paced environment, with tons of cross-functional working relationships. You’d have exposure to a number of teams related to any project you’re working on, and we sometimes see freelancers convert to permanent employees on teams they’ve had the opportunity to interact with. This is definitely a standout opportunity!

WHY YOU WANT TO WORK THROUGH AQUENT:

  • We care about your CAREER GOALS.
  • We offer resume & portfolio review + interview prep. You’ll feel set for success!
  • Learn for free: https://thegymnasium.com/
  • Who is AQUENT: www.youtube.com/watch?v=5z-n8nfytuM
  • Pay it forward: https://aquent.com/rewards/

Working with AQUENT gets you access to some pretty cool things, including:

  • Subsidized (up to 85%) of your health, vision and dental benefits
  • Access to Fidelity 401(k) and FSA Program
  • Direct deposit for your weekly paycheck
  • Check our Benefits out