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#194848

B2B Social Media Copywriter

Chicago
Date:

Overview

Placement Type:

Permanent

Salary (USD):

$75-$90k

Start Date:

04.29.2024

B2B Social Media Copywriter

Remote

Job Overview: Our financal services client is  seeking a talented B2B Social Media Copywriter to join their dynamic marketing team. The ideal candidate will have a passion for crafting compelling copy tailored to B2B audiences across various social media platforms, websites and blog post to communicate with likely prospects and customers. As a B2B Social Media Copywriter, you will be responsible for creating engaging content that resonates with our target audience, strengthens brand awareness, and drives lead generation. Must provide a current portfolio with samples of B2B social media content/writing samples.

Responsibilities:

  1. Develop creative and strategic social media content tailored to B2B audiences.
  2. Collaborate with the marketing team to create content calendars aligned with business goals and marketing campaigns.
  3. A financial service background or familarity with common financial terminolgy is a must have
  4. Ensure all content is on-brand, consistent in style, tone, and quality.
  5. Conduct research to stay informed about industry trends, competitive landscape, and best practices in B2B social media marketing.
  6. Monitor social media channels for engagement, trends, and feedback, and respond to inquiries or comments when necessary.
  7. Analyze social media performance metrics and adjust content strategies accordingly to optimize engagement and conversion rates.
  8. Stay up-to-date with platform updates, algorithm changes, and emerging social media trends to leverage new opportunities.
  9. Collaborate with designers, photographers, and videographers to create multimedia content for social media platforms.
  10. Work closely with the sales team to understand customer pain points and create content that addresses their needs and challenges.
  11. Editing and updating all ongoing social media campaigns
  12. Provide recommendations for campaign and process improvements

Requirements:

  1. Bachelor’s degree in Marketing, Communications, Journalism, or related field.
  2. Proven experience as a social media copywriter, preferably in a B2B or agency setting.
  3. Exceptional writing and editing skills with a keen eye for detail.
  4. Strong understanding of B2B marketing principles and audience segmentation.
  5. Proficiency in social media management tools and analytics platforms (Google Analytic and Google Adword).
  6. A financial service background or familarity with common financial terminolgy is a must have
  7. Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
  8. Excellent communication and interpersonal skills.
  9. Creative thinker with a passion for storytelling and brand building.
  10. Knowledge of CRM ( Salesforce/Pardot)