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#193444

Digital Marketing Manager

Boston, MA
Date:

Overview

Placement Type:

Temp to Perm

Salary (USD):

$40-43/HR

Start Date:

02.22.2024

This role is Temp to Perm and fully remote preferred central or eastern time zone.

Our client is a dynamic and innovative company specializing in home décor and fragrance products. We seek a highly motivated and detail-oriented Digital Marketing Manager to join our team and play a key role in shaping our digital presence. The ideal candidate will have a passion for creating engaging content, a strategic mindset, and a strong commitment to enhancing the overall user experience.

Key Responsibilities:

Content Creation:

  • Develop high-quality digital content, including emails, landing pages, digital ads, web banners, and social media posts, to effectively promote our brands.
  • Create compelling and informative content that optimizes conversion and drives growth across key business pillars.

Content Strategy:

  • Develop and implement a comprehensive content strategy aligned with the company’s marketing and business objectives.
  • Identify core target audiences based on consumer analytics and tailor content to meet their preferences and needs.

Content Management:

  • Manage and update content across various platforms, including the company website, social media channels, and email campaigns.
  • Ensure content accuracy, relevance, and adherence to SEO best practices.

User Engagement:

  • Regularly engage with competitor and adjacent market digital channels to gather insights in an ever-changing landscape.
  • Respond to user inquiries and provide exceptional customer support through digital channels.

Collaboration:

  • Work closely with product development, sales, and marketing teams to align content with promotional campaigns.

Analytics and Optimization:

  • Monitor content performance using analytics tools such as Meta, Listrak, and Google Analytics.
  • Adjust content strategies based on insights and optimize for better search visibility and user engagement.

Core Competencies:

  • Strong organizational and project management skills, proficient at managing complex projects with multiple stakeholders.
  • Customer-centric mindset with proven experience in customer journey analysis, optimization, UI/UX design, and a thoughtful approach to details that move the needle.
  • Strategic thinker with excellent communication skills (verbal, written, listening).
  • Excellent relationship-building skills, able to make meaningful connections with various personality types and roles, leading with diplomacy.
  • Collaborative, results-driven problem solver.
  • Strong professionalism, working with integrity and accountability.

The target hiring compensation range for this role is $40 to $43/HR. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. 

 

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and  perspectives are valued, and everyone can contribute, grow their careers, and thrive.

 

Client Description

Our client is a premier brand that specializes in elevating living spaces through its exquisite and innovative home decor products. With a commitment to blending timeless elegance with contemporary design, they offer a diverse range of high-quality furnishings and accessories to transform any home into a stylish sanctuary. With a focus on both aesthetics and functionality, our client is dedicated to transforming houses into homes, where every element is a reflection of refined taste and a commitment to quality living.