Social Media Specialist

Overview

Primary Responsibilities

• Administer social channels and corporate blog, including responding to comments and questions from the public, updating or deleting content, moderating submitted posts, publishing articles, etc.
• Monitor and report our online mentions and, when appropriate, help coordinate responses.
• Create and distribute analytics reporting of our online content’s performance as needed.
• Create approved content for publication on our social media channels and corporate blog. This can include writing social posts or long-form articles; taking or editing photos or videos; creating graphics; and occasionally attending events or visiting facilities to cover a story.
• Work with Social Media Manager, Executive Communications General Director, and internal clients to help plan and execute online communications.
• Stay apprised of social media and web trends and best practices and make recommendations to keep our online messaging fresh and engaging while achieving business objectives.

Primary Qualifications/Requirements

• Bachelor’s degree or greater in a related field.
• Two or more years of experience managing social media channels and planning and creating social media and website content in a corporate, governmental, non-profit or agency environment.
• Experience using at least one social media analytics tracking tool (examples could include Sprout, Brandwatch, Meltwater, etc.) to create and distribute reports.
• Online content portfolio required. Demonstrated writing, editing, graphic design skills. Ability to write compelling copy and create engaging social media posts as well as longer articles for our Rail Talk blog.
• Proficiency with photo editing in Adobe Photoshop and some experience with a range of content creation tools (examples could include Canva, WeVideo, Premiere Rush, After Effects, Illustrator, etc.)
• Experience with at least one major social media management platform (examples could include Hootsuite, Buffer, etc.)
• Strong knowledge of features, best practices and comparative strengths and disadvantages of major social media channels.
• Current knowledge of social media trends, techniques and technologies.
• Experience working diplomatically with internal clients while maintaining corporate standards.
• Experience managing multiple assignments on deadline and publishing to a schedule.

Additional Qualifications

• Videography and video editing skills are a plus.
• Familiarity with AP Style is a plus.