Marketing Specialist

Overview

** This position is an expat role and requires relocation to Saudi Arabia. The job is completely onsite in Saudi Arabia. You must be a current holder of a North, South, or Central American passport**

We are seeking a Marketing Specialist to join the ITHRA Communication & Partnerships Division of King Abdulaziz Center of World Culture (Ithra).

Ithra is an all-purpose cultural destination, an environment for transformative experiences to unlock the power of potential through mastery in arts, science, literature and innovation.

Marketing Specialist is a strategic role, you will be an integral part of development and execution of marketing plans to reach targets from brand awareness to product promotion. A marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. The candidate should also be well-versed in specialized marketing concepts, principles and tactics.

Key Responsibilities
Lead projects to develop marketing campaigns, brand collateral, and long-term strategies – overseeing the work of external consultants, including web developers, videographers and online platform vendors
Manage brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology, accurate data and highlights
Track and measure the effectiveness of marketing efforts and strategies
Perform extensive quantitative and qualitative market research to implement data driven marketing campaigns and meet organization-wide strategic goals
Work closely with internal teams to support the organization’s growth by developing content marketing and demand generation strategies that drive awareness and engagement with the Ithra brand
Responsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects and accelerate existing opportunities
Work with Marketing Coordinator to develop a centralized marketing calendar to include spotlight articles, social media and email campaigns, overseeing their full life cycle, including: creative/copy development, data segmentation, and reporting/analysis
Brainstorm and develop ideas for creative marketing campaigns
Liaise with external agencies to execute promotional events and campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc)
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
Plan and execute initiative to reach the target audience through appropriate channels (social media, e-mail, TV, etc)
Assist in analyzing marketing data (campaign results, conversion rate, traffic, etc) to help shape future marketing strategies.
Undertake individual tasks of marketing plan as assigned.

Minimum Requirements
As the successful candidate you will hold a Bachelor’s degree in BA in Marketing, Advertising or related field preferred.

Applicant should have a minimum of thirteen (13) years of experience in a corporate marketing/advertising or a similar environment. Proven experience as marketing specialist or similar role. Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods. Demonstrable experience in marketing data analytics and tools.

Must have Full English Professional Proficiency