Consumer Insights Analyst

Overview

This is a full time contract opportunity that will end on 5/31/24, but has the potential to extend. Hybrid 3 days a week in office. 

WHO WE ARE LOOKING FOR
We are looking for a skilled consumer insights analyst who has experience with consumer research in product organizations. This person will balance art and science to drive a consumer centric culture to better serve sport specific athletes – elite to every day. They need to be adept at translating qualitative and quantitative data from a variety of sources into synthesized and actionable insights which will drive consumer concepts that inform the brand, influence product creation, and create business growth. The right fit will thrive as an individual contributor in a fast paced, highly complex offense, and organization. This person needs to have a strong voice and excel at data analysis as well as collaboration and integration across functions.
WHAT YOU WILL WORK ON
You will support the Women’s Insights team on delivering synthesized analysis against their Global Learning agenda priority topics. Your approach and toolkit will balance qualitative and quantitative methodologies and inputs. On the quantitative front you will use internal data science and analytics services and dashboards as well as focus on market sizing, competitive analysis, and mining quantitative survey data. On the qualitative side you will partner with our trends and research arms and external agencies or services to deliver a robust and comprehensive understanding of the consumer.

WHO YOU WILL WORK WITH
You will partner with the Women’s sport leads for the Women’s Consumer Insights Team at the client’s WHQ Headquarters in Beaverton, Oregon. You will report directly to the Director, Women’s Consumer Insights, Running and Holistic Fitness and you will be an important member of the Global gender offense. You will work to support the Women’s Insights Directors and Research Manager to provide analytics and synthesis of multi-disciplinary insights for sport specific insights and concepts. You will intersect with multiple groups across the Consumer Insights function, including marketing science, data science, consumer research, and direct analytics, as well as potentially external agencies and business stakeholders in product merchandising, design, and marketing.

WHAT YOU BRING
•Degree in research, marketing, product management, or a design field a plus
•3-5+ years of experience in consumer research or analytics
•A history of skill and innovation in synthesizing complex findings, data visualization and storytelling, and client presentation and partnerships
•Ability to manage a portfolio of research projects with multiple business partners in a dynamic and evolving organization
•Experience with Market Data (NPD/Circana, Nielsen, Euromonitor)
•Experience with VOC and Social Listening