Senior Retention Manager

Overview

We are looking for a Senior Retention/CRM Marketing Manager to build out and execute our client’s retention strategy across both paid and owned marketing channels. This may be the perfect opportunity for you if you’re looking for a fast-paced environment and an opportunity to build retention marketing strategies from the ground up!

*** If you have the following client specific requirements, please keep reading ***

• Client is seeking someone who has 5 – 7 yrs experience with a proven track record of being promoted
• Come from a fast growing and/or start up company
• Heavy experience in Salesforce Marketing and campaign execution (end to end) with ROI results clearly stated on resume

What You’ll Do:

• Build the foundation of our CRM toolset and infrastructure by: helping us establish our CRM platform, email marketing capabilities, push notification approach, and onsite content strategy
• Develop the full stack retention strategy across all stages of the user lifecycle including audience segmentation approach, messaging strategy, offer strategy, and engagement timing
• Identify customer segments for targeted marketing programs and develop customer offers to deliver ROI-positive results
• Own our customer-centric, data-driven strategies and implementation plans to ensure the success of lifecycle strategies, including paid and owned marketing channels
• Create and execute continuous improvements for all key customer retention metrics including conversion rate optimization, cross-sell, lifetime value, and lifetime value
• Work in Salesforce CRM to plan, execute, and report on CRM campaigns, partnering with the analytics team to understand the impact of various tactics on customer LTV, churn, and business revenues
• Assist in developing our brand strategy, and reinforce the brand tone of voice and key messaging pillars consistently across all retention marketing channels and customer touchpoints

You Ideally Have:

• Experience working in the Salesforce marketing suite
• Strong confidence and track record in CRM, including campaign execution, lifecycle marketing and analytics and data-driven insights with customer profiles/segmentation
• The ability to assess trends, competitive activity, and technological advances in the CRM marketing and larger marketing environments

It’s a Bonus If You Have:

• Copywriting experience
• Experience in the iGaming or the online sports betting space
• Design capabilities or experience
• Experience working in a startup or a rapidly scaling organization

About You:

• You are known to be highly collaborative and are enjoy cross-functional, dynamic working environments
• You excel in work environments with a high degree of autonomy and accountability. The prospect of taking full ownership of the retention channel from campaign ideation, through execution and results reporting is an exciting challenge for you to be accountable for and influence
• You have a passion and natural strength for data. You are committed to the pursuit of truth and empirical evidence
• You approach your work with a solutions-oriented mindset. You are committed to the continuous improvement of workplace operations and your channel performance
• You are not bothered by competing tasks or priorities. You know how to structure your time and work while managing team member expectations to prioritize projects effectively
• You have grit, tenacity, and what people describe to be a “get it done” mentality. You don’t believe any task is too big or too small for you.
• You are not bothered by change or shifting priorities. You’ve been described as adaptable and solutions-oriented.

One of our core values is Lifelong Learning. We don’t believe we are ever finished products and strongly believe in growing and developing to improve ourselves. If what you’ve read so far sounds exciting but your experience doesn’t quite match what we’re looking for, we strongly encourage you to apply anyway! We are committed to building a diverse, inclusive team where everyone can feel proud to contribute to.

What We Can Offer You:

• $150-170k base + bonus + equity
• The opportunity to have a voice, say, and “leave your fingerprints” on our product and business
• A commitment to provide you with the benefits of a start-up career without the start-up pains
• Benefits on par with leading, progressive tech companies
• Flexible working hours
• A culture of trust and accountability