Manager of B2B Growth Marketing

Salary: $109K - $180K base plus bonus

Overview

Manager/Senior Manager of B2B Growth Marketing

Our Auto Finance Client is seeking a talented and visionary Manager/Senior Manager of B2B Growth Marketing to spearhead their consumer acquisition efforts within the consumer marketing team. This role will play a crucial part in the transformation and growth of their marketing function. At this company, it is their belief that Marketing serves as a strategic lever for achieving long-term business goals and driving impactful growth. They are embarking on a journey to revamp the Brand and transform the Marketing function. They are assembling a team that combines marketing expertise with a mission-driven mindset to create something truly extraordinary. If you are a dreamer, builder, and transformational thinker, this is the opportunity for you to excel as a marketing professional and achieve your goals.

Targeted Compensation: $109,000.00 - $180,000.00 base salary + an annual bonus plan

Key Responsibilities:

• Work remotely, with occasional planned travel to an office location, if requested by the team member.

• Lead the development and execution of a strategic marketing agenda driven by the customer lifecycle to achieve business outcomes.

• Develop and implement an integrated marketing strategy across all digital channels.

• Oversee the development of segmentation and targeted audiences for data-driven marketing campaigns.

• Collaborate internally to build, test, send, and track performance marketing campaigns.

• Analyze audience behavior and evaluate the effectiveness of marketing campaigns.

• Extract insights to improve lead generation, conversion, and engagement marketing programs.

• Utilize customer data analytics, personalization, and product recommendation systems to enable effective marketing across digital channels.

• Identify and explore digital marketing capabilities, such as websites and mobile/social applications, to foster audience relationships.

• Implement team rituals and streamline operations to ensure timely completion of work and enhanced visibility for the product and marketing team.

• Provide guidance and support for the career and skill development of direct reports.

Required Knowledge and Skills:

• Fluent in understanding the economics of our business and identifying areas where marketing can drive growth.

• Proficient in synthesizing insights to generate new recommendations for improving marketing and business results.

• Experience in developing an efficient and effective end-to-end funnel journey.

• Well-versed in MarTech with a clear understanding of capabilities that drive growth.

• Confident in interpreting analysis and formulating analytical requests.

• Driven by hypotheses and data in all marketing initiatives.

• Capable of breaking down a strategy into a structured testing plan and learning agenda.

• Skilled in creating actionable plans that accelerate speed to market.

• Highly effective communicator who can simplify complex ideas for understanding.

• Self-driven, motivated, and able to perform with minimal supervision in a team environment.

• Thrives on leading and building in uncharted territories, collaborating with others, and driving results.

• Ability to structure and sequence highly complex work.

• Can operate within a systems-level view of marketing.

• Proficient in writing and overseeing the delivery of clear and concise intent documents, creative briefs, and test plans to optimize performance across channels.

• Excellent project management skills, including the ability to handle multiple projects, deadlines, and changing priorities with precision and accuracy.

• Skilled relationship-builder who can influence internal decision-makers through formal recommendations and informal networking.

Requirements:

• Bachelor's Degree.

• 5+ years of B2B or B2C digital marketing experience in a marketing organization with at least 20 employees (client-side or agency) (8+ years for Senior level).

• 2+ years of experience leading marketing teams, including talent development (5+ years for Senior level).

• 3+ years of experience in product development, brand management, or performance marketing.

• 2+ years of experience managing paid marketing with a budget of $1MM+ (for acquisition roles) or owned channels with a user base of 2MM+ users (for engagement roles).

Preferred Qualifications:

• Bachelor's Degree in Business or a quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering.

• MBA 

• 3+ years working with marketing technology platforms and tools 

• 3+ years of experience in an agile operating model  

• 3+ years of marketing experience in financial services or other highly regulated industries 

• 3+ years of change management experience, including strategy and training/adoption 

• 5+ years of experience working with cross-functional teams in a matrixed environment